Tag Archives: promotions

dog walking business websiteSo what makes an ideal Dog Walking Business website?

Well first of all I suggest that you keep it very simple to look at and navigate. Everyone hates a terrible looking website where you cannot find anything you are looking for.

Make it Google-friendly

You need to be sure that your potential clients can find your new website. You may have come across the term SEO. This stands for Search Engine Optimisation, and means ensuring that your website can be found by the likes of Google and Bing.  SEO is ever-changing, and beyond the scope of this post, but some websites now come with some SEO built in, making the process a whole lot easier.

Your website needs to be kept up-to-date. While a good website shouts ‘professional’, one full of out of date info screams ‘amateur’.

Your website should also be a reflection of the image you are trying to present. Its layout, images and fonts should match as closely as possible any other offline marketing materials you produce, such as business cards and flyers.

So here are some of the key components that you will need to include on your website.

The first screen visitors to your website are like to land on will probably be your home screen, so it is pretty obvious that you need to make sure that your potential clients know they have landed in the right place. On the home screen the name of the business needs to be right at the top where they will see it first. You should also have your logo here if you have one.

Make it easy to find information

easy to find dog walking business website You also need to ensure your visitors can find their way around your website easily, and find the information they are looking for, so a prominent menu should direct them where to go. Also, it is often useful to put yourself in the shoes of your prospective clients and think about why they might need your services and phrase this in the way of questions to grab their attention when they reach your website.

Also on the home page you could have a noticeable special offer code to entice 1st time visitors to read on and encourage them to use your services. Include some highlighted text showing that you are fully insured and the services you offer as this promotes credibility and quickly lets the customer know what the website and the company is all about.

Finally, at the bottom of the home screen you need to include what is known as a ‘call to action’. An example would be a prompt for the customer to book a walk, such as ‘Call Us Now and book your first walk!’

The rest of your Dog Walking Business website...

Moving on to some of the other pages. Your website will need a page explaining in a little more detail the services you offer. Here you can explain what services you offer, and the duration of the services. For example, an hour’s walk and the benefits of the service.

Another page you might have separated or combined with your services page is a pricing page. You may feel you do not want to put prices on your website, but my opinion would be to do it for a couple of reasons. First of all, most of the people coming to your website will be looking for them, and secondly it will help filter out people who are not your target clients.

The other essential page for your website is a contact page. The more ways for your prospective clients to contact you the better. And having a contact page on your website makes it very easy for them to do this. Also, if you have a contact form on your contact page, then they will have the option of sending you a message regarding what they require, so that when you give them a call back you have a good idea what they want to discuss.

So how do you set-up a website? Well generally, you have a few options. If you have the budget you could have one made by a web designer or web design company. However, costs on this will vary greatly. Another option is to get one ‘off the shelf’ from an online company that specializes in providing websites for business and take care of all the technical stuff. Or if you are technically minded, you could do it yourself. You could use a website building platform such as WordPress. This would generally be the most economical option, but depending on your technical skills, may involve a steep learning curve.

The Dog Walker HQ are currently putting together an off-the-shelf Dog Walking Business Website Special Offer for our readers - so you don't have to go through the hassle of building a website yourself!   If this is is of interest to you Contact Us and let us know and we'll send you all the info and prices.

Your website will be the hub for your business, so work out what pages you will need to include on your website, and also the information you need to include on the pages, such as the services you offer and your prices.

Ideas to Promote your Dog Walking Business

In the early days of your business and possibly throughout the life of the business, you may want to offer promotions to acquire new customers. Here are some ideas to start you off.

New Customer Discounts?

Ideas to Promote your Dog Walking BusinessOne of the easiest ways of encouraging new customers is to offer a new customer discount such as a 20% discount for any new customer when they book their first ten walks or book five walks and get a 6th walk free.  The great thing about a dog walking business is that most of your clients become long-term clients, so giving away some of your profit in the early days with a new client is generally recouped very quickly.

You could also offer a loyalty card, similar to those seen in your local coffee shops. These are pretty easy to make yourself, and you just stamp or sign the clients’ card every time they have their dog walked. Once the card is full, give them a free dog walk and a new card – this will keep customers coming back for more and more.

Word of Mouth

When you have a few clients and you do a good job for them, they will in turn become your greatest advocates. So why not ask them to ask their dog-owning friends if they need a dog walker? Then, if you get a new client, give both the new client and the current client a discount of some sort – after all, you wouldn’t have a new client if it wasn’t for your current client.

You could also offer seasonal discounts – such as ‘Black Friday’ discounts for all new clients.

For other Ideas to promote your dog walking business, think about what you could do by way of promotions to get new clients and try them out as soon as you can. If they work, then do more of them to build up your client base. If what you try doesn’t work out, then try something else.  With these sorts of offers you have lost nothing but a little time.

Flyers

Ideas to Promote your Dog Walking Business 2Where should you advertise? Where should you drop flyers? The simple answer is everywhere, but most importantly everywhere your customers are likely to be.  Some of your perfect clients will work in offices and they could read your flyer on their office notice board and take action. Just one leaflet on an office notice board equals potentially dozens of clients. Other less obvious places to place your flyers are libraries, banks, post offices, convenience stores, gyms and kindergartens.

And here is a list of the obvious places you should also leave them:  Dog trainers (who you do not compete with), pet stores, dog groomers and vets.

As mentioned earlier, your current customers will become your best advocates The best and cheapest form of marketing is word of mouth – it costs nothing and works the best of all.  Do a good job for your clients and they will naturally promote your business for you. To help that process along in the meantime and reach a wider audience, you can ask for and use testimonials. Testimonials will re-enforce your trustworthiness and reliability.

With all your marketing, you constantly need to monitor your efforts. See what works and what doesn’t then do more of the stuff that works for your dog walking business.

For even more Ideas to promote your dog walking business, see this article: Free and Low cost ways to promote your Dog Walking Business